Every good CX/UX strategy should include these 5 things for product success. I have seen them done well in every successful project I have been a part of, and executed poorly or not at all in projects I have seen fail.
Firstly, what is the difference between UX and CX? CX (Customer Experience) is the combined experience across all touchpoints with your business for the customer. Whereas UX (User Experience) is the focused area of one touchpoint within that experience.
I have recently started mentoring people that would like to become or transition into UX design. One of the key themes I am seeing is that business jargon and even design terminology can be quite daunting for a new person.
It can even be confusing for designers that have been in a role for some time and are starting to learn more about the business.
How many times has this happened, the CEO (Chief Executive Officer) or MD (Managing Director) calls a meeting to explain how the business is doing this month and the key metrics to be aware of…
Often in digital design projects, we have constraints caused by technology, these are critical to understanding the success of the design. But often I see designs forced into tech constraint solutions immediately for speed and efficiency. I say if asked to design to those constraints first you should reply no, no, no, no.
Always design the best experience possible and aim for what I like to call the gold standard. Or what others might call the Nirvana state!
When I say gold standard, I am talking about a gold medal level of excellence. When someone wins gold at the Olympics…
A lot has been written about personas. You can see the huge amount of different articles I went through to research my article. There is lots of nuance, lots of naysayers, and many different variations. But through my time creating personas for startups and large corporate products and business, there is a core set of work and process that remain always true. This is my take on it and I hope you find value and it helps you as a guide on the importance of personas and how to create them.
Personas are what you create by talking to your…
We have all read the statistic that 92% of startups fail! That seems unreal, but as the many fallen companies of Silicon Valley will confirm it is a truth.
Running my business UserXD I have worked with lots of start-ups over the years from really successful ones to ones that never made it past proof of concept and in that time I have taken note of a few key reasons on why they might fail. That combined with industry knowledge allows me to have a good view of what to look out for.
I want to go over those pitfalls…
This guide will step you through each UX role and what their expected outputs might be along with context on the work done by each.
Firstly let’s answer CX vs UX and what’s the difference? You can see from the diagram below CX is about all the touchpoints and the entire experience across all channels. UX is about one specific interaction where a customer is trying to achieve a goal.
The value proposition takes your mission statement one step further, it really defines how your product adds value. It should be concise and easily remembered, it is a good idea to have a tagline and then a more detailed sentence on your value proposition. It is how your product shows up and is understood if working well. A good value proposition should articulate:
I usually run a workshop with the entire…
When you need to understand how a user will go through your product or feature you should always start with high-level user flows. User flows help determine how many screens are needed, what order they should appear in, and what components need to be present.
Before you get to this stage you should have some solid user research done and understand the pain points you are solving or the solution you are providing. This will help you define a user story or an epic to base this flow on.
Some of the other techniques used for user research include empathy…
One thing I have learned through my career in design over the last 16+ years is the importance of storytelling and narrative. As a designer, I believe it is essential to be able to tell a story about your work. All thou Stefan Sagmeister clearly disagrees with me, you can see a funny video here of him saying no F***K head you’re not a storyteller! We will have to agree to disagree here Stefan.
You will always need to articulate your work, and with UX design there is a pathway that leads you to your conclusion and often than testing…
Many times I am involved with products and teams that move at pace, they have dedicated squads and lots of product experts to make quick decisions, test, and learn. Where companies often pivot on the strategy you will find new lean squads stood up, or even dedicated task forces working on a top-secret weapon! Project.
Whereas we know that a UX designer or even the leaders of UX in your company should be part of that new team, they often are not.