Story mapping helps you shape your MVP — Story mapping helps you align your experience to your key customer's needs. This is essential when you want to plan your initial product Beta and MVP launch. When to use story mapping At any stage in the early phases of your digital product or website, you will have understood your market and product fit, tested…

These 5 things drive UX product strategy success — Every good CX/UX strategy should include these 5 things for product success. I have seen them done well in every successful project I have been a part of, and executed poorly or not at all in projects I have seen fail. Firstly, what is the difference between UX and CX…

The ultimate list of Important abbreviations and business terms to learn as a UX designer — I have recently started mentoring people that would like to become or transition into UX design. One of the key themes I am seeing is that business jargon and even design terminology can be quite daunting for a new person. It can even be confusing for designers that have been…

Don’t design with constraints even when you have them. — Often in digital design projects, we have constraints caused by technology, these are critical to understanding the success of the design. But often I see designs forced into tech constraint solutions immediately for speed and efficiency. I say if asked to design to those constraints first you should reply no…

Understand your user’s pain points and goals — A lot has been written about personas. You can see the huge amount of different articles I went through to research my article. There is lots of nuance, lots of naysayers, and many different variations. But through my time creating personas for startups and large corporate products and business, there…

The top 5 startup problems UX can help with. — We have all read the statistic that 92% of startups fail! That seems unreal, but as the many fallen companies of Silicon Valley will confirm it is a truth. But why do they fail? Running my business UserXD I have worked with lots of start-ups over the years from really successful ones to ones that…

A deep dive into User Experience design roles — This guide will step you through each UX role and what their expected outputs might be along with context on the work done by each. Firstly let’s answer CX vs UX and what’s the difference? You can see from the diagram below CX is about all the touchpoints and the…

Understanding the value of your product for your customers — The value proposition takes your mission statement one step further, it really defines how your product adds value. It should be concise and easily remembered, it is a good idea to have a tagline and then a more detailed sentence on your value proposition. It is how your product shows…

What are user flows and how should I be using them in my digital product? — When you need to understand how a user will go through your product or feature you should always start with high-level user flows. User flows help determine how many screens are needed, what order they should appear in, and what components need to be present. Understand your users Before you get to this…